Clear priorities. Advice you can act on. Work that ties back to growth.
Most businesses I speak to have already invested in SEO. An agency, an in-house hire, or both. The results haven't matched the investment. Organic growth rarely comes from sending more traffic into pages that don't help customers decide, trust, or buy. I work directly with established businesses to find what is blocking performance across visibility, content, search experience, and commercial intent — and how to unlock it.
13 years in SEODrum Search Awards winnerProven across multiple sectors
More audits. More content. More keywords. More links… same old playbook, same old results. The harder question is whether organic traffic lands somewhere that answers the right questions, builds confidence, and makes the next step clear.
Search has moved on: AI answers, fewer clicks. Most strategies haven't kept pace.
My job is to close that gap. That means finding what's actually in the way, prioritising what will move the needle, and making sure your team can act on it.
An independent SEO consultant, without the agency layers
Every engagement is led by me from the first conversation to the final recommendation. I stay involved across the strategy, the technical detail, and the implementation.
I'm Mike Escott. With 13 years in SEO across agency, in-house, and independent consultancy, I work across traditional search and the AI-driven platforms reshaping how businesses get found: large language models, AI Overviews, the answer engines that increasingly surface responses without a click. I understand the technical and strategic side of what you're dealing with, but also why good recommendations often don't get acted on. Most SEO advice fails in the gap between the report and the business: nobody owns it, other priorities win, and the people expected to deliver it were never brought along. That's where most agency relationships break down, and where I work differently.
The experience behind Search Solved was built on brands like these.
Now focused on giving ambitious brands that same senior thinking, without the agency overhead.
AgencyAnalytics
B2B SaaS
Argos
Retail
Barclaycard
Financial Services
Bravissimo
Fashion
CMO Group
Ecommerce
Dunelm
Home Retail
Hindawi
Publishing
IEDigital
Fintech
Jobber
B2B SaaS
MOO
Ecommerce
Technogym
Fitness & Sport
The Range
Retail
Virgin Experience Days
Leisure & Gifting
AgencyAnalytics
B2B SaaS
Argos
Retail
Barclaycard
Financial Services
Bravissimo
Fashion
CMO Group
Ecommerce
Dunelm
Home Retail
Hindawi
Publishing
IEDigital
Fintech
Jobber
B2B SaaS
MOO
Ecommerce
Technogym
Fitness & Sport
The Range
Retail
Virgin Experience Days
Leisure & Gifting
References, up front
What clients say
SEO consultancy that earns trust quickly and holds it. These are the people I've worked with and what they found.
We're delighted by the success of Door Superstore so far, which has exceeded our expectations. It sets a precedent for successful business acquisitions and organic growth into new markets in future.
Andy Dunkley
CEO · CMOStores.com
He is extremely knowledgeable about all matters SEO and we have trusted him explicitly. Nothing ruffles him and I would not hesitate to recommend him.
Cathy Berman
Chief Marketing Officer · Bravissimo
He's great at taking both smaller tasks and bigger projects and delivering strong, consistent results. He works as a genuine extension to the team. I would recommend Mike without hesitation.
Emily Mace
Head of SEO · Oban International
Mike offers the perfect combination of expert technical SEO knowledge with an acute understanding of technological requirements, UX considerations and business needs.
William Malcarne
Senior Ecommerce Manager · MOO.com
He can converse with stakeholders at all levels and talk about what can be a complex topic in a manner that is easy to understand.
Lyndsey Young
Account Director · Netbooster
He provided personalised analysis, a clear improvement plan built around an 'SEO by design' philosophy, and ongoing support throughout the migration.
Kamila Tyran
Project Manager · Hindawi
Wondering what's actually holding your SEO back?
Tell me where you are with SEO and I'll tell you honestly whether I can help. No commitment, no sales process.
A good audit is not the point. Results are. Here's what those look like.
01
Clarity on what SEO should deliver
An SEO strategy that makes sense at board level and that your marketing and technical teams can act on, with KPIs tied to revenue, not just search rankings.
02
Organic traffic that converts
Search presence built around what your customers are actually trying to do, not chasing search volume. More of the right visitors landing on pages that help them choose and take the next step.
03
Technical work that changes performance
Not all technical issues affect rankings. The ones that do prevent crawlers reaching your content, or get in the way of customers completing what they came to do. I raise those, make the case for fixing them, and leave the rest alone.
04
Internal teams that can act on SEO with confidence
Your team with clear SEO guidance they can follow without checking in each time. You should need less external support as you go, not more.
From first call to results
How a Search Solved engagement works
My process starts with the customer, then works back to the SEO decisions most likely to move the business forward.
01
Identify the opportunities that matter
Start with the customer, the market, and the business problem. I look at how people find, compare, and choose you, then connect that to the technical, content, and commercial opportunities most likely to improve visibility, attract the right customers, and create commercial progress.
02
Prioritise the work that deserves attention
I shape the work around customer fit, business value, implementation reality, and the outcome each workstream is meant to create. Search volume, audits, and competitor gaps all have a place, but they should not decide the roadmap on their own.
03
Support implementation
Recommendations need to survive real implementation. I provide the detail, documentation, and context your team needs, then stay close enough to talk things through, answer questions, review the work, and support it through to go-live.
04
Show what changed
SEO work should leave the business clearer than it was before. I show what was implemented, what was blocked, what changed in performance, and what should be carried forward into the next phase of activity.
No pitch, just a conversation
Request a consultation
Tell me a little about your business and where you are with SEO. I review every enquiry personally and will come back to you within two working days.
If it looks like a good fit, I will suggest a short introductory call so we can explore whether working together makes sense. There is no commitment and no sales process.
Currently available to take on a small number of new consultancy projects.
SEO audits are a fixed fee, from £3,000. Ongoing SEO consultancy starts at £5,000 a month, with no tie-in and 30 days' notice. What moves the number is scope: the size of the site, the state it's in, and how much of the work you want me involved in. Either way, you'll know the full fee before we start.
What does an SEO audit actually include?
There's no all-in-one SEO audit: each audit is scoped to the problem the business is facing. Sites losing ground through algorithm updates usually benefit from a quality audit. Sites struggling after a replatform or migration usually need a technical audit. Large content archives that have stopped earning call for a content audit, and if you can't trust your numbers, an analytics audit. Whichever fits, the deliverable shape is the same: a written report with prioritised actions, analysed by me personally rather than exported from a tool, and a walkthrough call for your team. Most audits take two to three weeks.
How long until we see SEO results?
SEO timelines depend on the state of the site, the competition, and how quickly changes ship. Some fixes pay back within weeks, usually the technical ones. Strategic gains tend to build over three to six months, faster when your team can implement quickly. I would rather give you an honest range than a confident number I can't stand behind.
Can you guarantee rankings or traffic?
No. No SEO consultant can honestly guarantee rankings or traffic, and Google itself warns as much. A guaranteed ranking is either a guess or a shortcut you'll pay for later. What you get instead is reporting that ties the work to what it changed: what shipped, what moved, and what it meant commercially — so you can judge the value for yourself, month by month.
Will you actually do the work yourself?
Yes. Every Search Solved engagement is delivered personally by me, Mike Escott: the audit, the strategy, the calls, the recommendations. Nothing is passed to a junior team or outsourced. That is most of the reason businesses at this level choose an independent consultant over an agency.
What will be different from our last agency?
Most agency relationships break down the same way: a generic playbook, reports full of activity, and nobody senior in the room after the pitch. With Search Solved you get one senior person who diagnoses before prescribing, ties every recommendation to a commercial outcome, and stays involved through implementation. And because there's no tie-in, I have to keep earning the engagement every month.
When could you fit us in?
Lead times depend on what's already in flight: I take on a small number of engagements at a time, because everything is delivered personally. A fixed-scope SEO audit can usually start within a few weeks; ongoing consultancy depends on when a current engagement wraps up. Ask and you'll get an honest start date — and if I can't fit you in soon enough, I'll tell you that too.
How does communication and reporting work?
Communication runs on whatever keeps your team moving: regular video calls for decisions and priorities, Slack in between, and Loom walkthroughs when something is easier shown than written. Reporting runs through a live, bespoke dashboard you can open any time — organic performance tied to the work delivered, not a PDF that arrives once a month. If something needs your attention sooner, you'll hear about it sooner.
How are AI Overviews and AI search changing SEO?
AI is reshaping the buying journey: early research increasingly happens inside AI tools, so the visitors who do reach your site arrive later in the decision, often already holding a shortlist. That shifts the weight towards brand strength, being cited by AI engines, and pages that can close a decision rather than just attract a visit. The fundamentals still decide who appears, so good SEO still pays, and I work on AI visibility as standard, not as an add-on.
Cookies
The honest version
Two analytics tools — Google Analytics and HubSpot — show me what gets read and
where enquiries come from. No ads, no data selling, no following you around the internet.