Work and results
These case studies show how I approach SEO when the commercial stakes are real: launches, migrations, acquisitions, platform decisions, catalogue problems and growth targets. Each one documents the constraint, the decisions made, and the outcome.
Door Superstore (CMOStores.com)
How a new brand disrupted national retailers to generate over £800k in organic revenue
How Door Superstore launched on a new domain, took on national DIY retailers, and generated over £800k in organic revenue in 10 months.
Hindawi
How Hindawi migrated 4 million pages to a new platform and grew organic clicks by 66%
How Hindawi moved 4 million pages to Drupal with no organic traffic loss, seamless article indexation, and record organic performance after launch.
CMO Group PLC
How SEO became a core part of CMO Group PLC's growth strategy through buyout, acquisitions, and AIM listing
How SEO became part of CMO Group PLC's growth model, supporting new vertical launches, acquisition decisions, a management buyout, and AIM listing.
Welding & Welder
How rebuilding Welding & Welder's ecommerce foundations grew organic revenue by 97%
How buying into a bootstrapped welding supplies business turned into a multi-year rebuild of its ecommerce, SEO, catalogue and commercial foundations.
Have a similar SEO challenge?
If you are planning a launch, migration, acquisition, platform rebuild or ecommerce growth project, I can help you work through the SEO decisions before they become expensive to fix.